Gerald Schoenfeld (September 22, 1924 – November 25, 2008) was chairman of

The Shubert Organization The Shubert Organization is a theatrical producing organization and a major owner of theatres based in Manhattan, New York City. It was founded by the three Shubert brothers in the late 19th century. They steadily expanded, owning many theaters ...

from 1972 to 2008.

Career

After graduating from the

University of Illinois The University of Illinois Urbana-Champaign (U of I, Illinois, University of Illinois, or UIUC) is a public land-grant research university in Illinois in the twin cities of Champaign and Urbana. It is the flagship institution of the University ...

, Schoenfeld fought in

World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposin ...

. On his return, he obtained a law degree from

New York University New York University (NYU) is a private research university in New York City. Chartered in 1831 by the New York State Legislature, NYU was founded by a group of New Yorkers led by then-Secretary of the Treasury Albert Gallatin. In 1832, the ...

and got a job with a local law firm then known as Klein & Weir. One of the firm's clients was the Shubert Organization, which was represented by Adolph Lund, a partner in the firm and a name partner when the firm's name was changed to Klein & Lund. After Adolph Lund's death at age 49 on January 1, 1957, Jacob J. Shubert, the surviving Shubert brother, hired Schoenfeld to represent him and his interests. Schoenfeld was 32 at the time. Later that same year,

Jacob J. Shubert Jacob J. Shubert (c. 1879 – December 26, 1963) was an American theatre owner/operator and producer and a member of the famous theatrical Shubert family. Biography Born in Vladislavov, in the Suwałki Governorate of Congress Poland, a part o ...

, encouraged Schoenfeld to hire a second primary lawyer. Schoenfeld hired his brother's childhood friend,

Bernard B. Jacobs The Shubert Organization is a theatrical producing organization and a major owner of theatres based in Manhattan, New York City. It was founded by the three Shubert brothers in the late 19th century. They steadily expanded, owning many theaters ...

. A power struggle for control of the organization followed J.J. Shubert's death in 1963. By 1972, Schoenfeld and Jacobs had taken control of the organization. Schoenfeld tended to manage the maintenance and operational aspect of the theaters, while Jacobs was more involved in the artistic aspect. The two are credited with pulling American theater out of a steep downward spiral in the early 1970s and making it into a profitable enterprise. , the Shubert Organization owned 17

Broadway Broadway may refer to: Theatre * Broadway Theatre (disambiguation) * Broadway theatre, theatrical productions in professional theatres near Broadway, Manhattan, New York City, U.S. ** Broadway (Manhattan), the street **Broadway Theatre (53rd Stree ...

theaters, one off-Broadway theater, and major theaters in

Boston Boston (), officially the City of Boston, is the state capital and most populous city of the Commonwealth of Massachusetts, as well as the cultural and financial center of the New England region of the United States. It is the 24th- mo ...

Philadelphia Philadelphia, often called Philly, is the largest city in the Commonwealth of Pennsylvania, the sixth-largest city in the U.S., the second-largest city in both the Northeast megalopolis and Mid-Atlantic regions after New York City. Sinc ...

, and

Washington, D.C. ) , image_skyline = , image_caption = Clockwise from top left: the Washington Monument and Lincoln Memorial on the National Mall, United States Capitol, Logan Circle, Jefferson Memorial, White House, Adams Morgan, ...

It remains the preeminent organization in American theater. In 2004, Broadway's Plymouth Theatre was renamed The

Gerald Schoenfeld Theatre The Gerald Schoenfeld Theatre, formerly the Plymouth Theatre, is a Broadway theater at 236 West 45th Street in the Theater District of Midtown Manhattan in New York City. Opened in 1917, the theater was designed by Herbert J. Krapp and was ...

in his honor.

Book

His memoir, Mr. Broadway: The Inside Story of the Shuberts, the Shows, and the Stars., was published posthumously in 2012.

Death

Schoenfeld died from a heart attack in 2008. He was 84.

References

{{DEFAULTSORT:Schoenfeld, Gerald American theatre managers and producers 1924 births 2008 deaths Shubert Organization New York University School of Law alumni American military personnel of World War II